At Magnetic North Travel, we’ve always championed cooler getaways. Back in 2010, when heading south was the norm, our focus on northern adventures raised a few eyebrows. Now, with rising global temperatures, more travellers are rethinking the traditional “fly and flop” holiday. Instead, they’re seeking active experiences like hiking, cycling, and kayaking—far more enjoyable in cooler climates.

We’ve seen a surge in families and adventurers looking north, with family bookings doubling in the past year. Many cite “temperature” as a key factor when deciding where to take their children on holiday. So if you’re considering a coolcation in Northern Europe, here are some incredible destinations still available to book this summer.

Gothenburg, Sweden – A Sustainable Coolcation

For the seventh year running, Gothenburg has been ranked the world’s most sustainable destination by the Global Destination Sustainability Index. With 88% of its hotels boasting sustainable credentials, the city is a haven for eco-conscious travellers. Enjoy biking, hiking, and nature walks, or explore thrift stores that embrace a circular economy.

Our West Sweden adventure combines a city stay with island kayaking and hiking, offering the perfect mix of urban and outdoor experiences for your coolcation in Northern Europe.

Copenhagen, Denmark – A Refreshing City Escape

Copenhagen’s harbour areas are dotted with designated bathing zones—perfect for a refreshing dip with a view of the city skyline. In summer, the laid-back atmosphere makes it ideal for a city break or the start of a Scandinavian adventure.

We can arrange a stay at Copenhagen Island, a stylish design hotel near a harbour bath. Pair it with a cycling tour and a canal cruise for the ultimate Danish summer coolcation.

Forests and Lakes, Finland – Nature’s Cool Retreat

When temperatures rise, forests and lakes offer a refreshing escape. Finland’s vast Lakeland region, stretching from Helsinki to the Arctic Circle, is a paradise for outdoor lovers. Stay in a lakeside cabin or lodge and enjoy hiking, berry picking, canoeing, and cycling through pristine wilderness. And of course, a dip in the lake is always an option!

Explore our self-drive trips in Finland for the ultimate coolcation in Northern Europe.

Set Sail for the North – A True Arctic Coolcation

For a truly unforgettable summer, why not embark on a small ship expedition cruise? Sail around Svalbard and spot polar bears, Arctic foxes, and reindeer as you navigate breathtaking fjords. Or venture to Greenland, where you can explore the remote Scoresbysund fjord system, only accessible by boat.

Our team has access to the best Arctic cruises, ensuring your coolcation in Northern Europe is as spectacular as it is refreshing.

Mountain Heights, Sweden – High-Altitude Cool Summer

Finally let’s gain altitude and latitude with a mountain ad

venture. In northern Sweden, Fjällnäs Mountain Hotel—founded in 1882—offers the perfect base for five days of outdoor exploration. Hike through dramatic landscapes, cycle along empty trails, and take in the fresh mountain air.

With endless daylight and cool temperatures, summer in the mountains is the perfect alternative to the heat and an excellent choice for a coolcation in Northern Europe.

Ready for Your Coolcation in Northern Europe?

These are just a few of the trips we offer at Magnetic North Travel. As specialists in “cool” travel, we’ll help you design the perfect escape in Scandinavia, the Nordics, the Baltics, or even Canada. Whether you prefer a tailor-made itinerary or an adventure package, we’re here to help.

Let’s plan your next trip—where will your coolcation take you?